Visual identity design for Soundtoys

Soundtoys is committed to infusing the world of digital audio with color, character, and creativity. Their passion for audio toys, whether creating new ones or collecting vintage ones, is truly unwavering.

As a leader in the music effects software arena, they entrusted our team with the task of developing their creative platform and branding design. In our role as their visual identity design agency, our goal was to craft an identity and ethos that resonated with their profound dedication to their craft and the music industry as a whole.

Over the past decade, our collaboration has given rise to various brand extensions that range from packaging designs, corporate identity printing, and graphics to advertising campaigns. Through the consistent application of the brand identity across all touchpoints, the Soundtoys icon has evolved into a widely recognizable symbol of innovation in the realm of digital audio.