We partnered with Morris Adjmi Architects to develop a distinct, hardworking brand identity and website experience.

MA is a multidisciplinary, studio-based architecture practice based in NYC. They’re known for creative use of new materials and technologies, sophisticated, sustainable designs, and thoughtful engagement with the arts.

Rooted in a classic serif and modernized by subtle customizations, MA’s new ligature balances practicality and elegance. By unifying the letterforms, we gave a nod to the firm’s evolution, bridging their past and present with their future.

MA’s new website demonstrates the full suite of design assets — focusing on a hardworking typography system and color palette that’s confident yet reverent toward the content it showcases.